Proposal for my project Thesis Example | Topics and Well Written Essays - 500 words

For my project - Thesis Proposal Example Therefore, there is need to understand the implications of social media in marketing in order to make the right interventions that will result to a return on investment. There has been exponential growth in the use of social media by people of all ages. However, some age groups are more active in social media than others are. This has created a huge online traffic that can easily be targeted by businesses in need of selling their brands (Chou et al., 2009). While interpersonal communication has been tremendous through the social media, there is also a big opportunity for businesses to develop strategies that target different groups of people in order to market their products and services. Being a side activity by the social networks, social media marketing is relatively cheaper compared to other advertising strategies. Marketing through the social media serves as a better method of communicating to the customers since it happens at their own convenience. Social media has been applauded for its capability for brand positioning, hence attracting the potential customers. According to the social media marketing report of 2013, marketers have recognized exposure and increased traffic as top two benefits (Stelzner, 2013). There are a myriad of challenges that are encountered by marketers in an attempt to reach the market through the social media. Firstly, the followers in a social media platform are not necessarily customers, therefore there is need to convert them into customers. Another issue that comes up is the creation of online content that is capable of attracting the attention of the potential customers. The diversity in the social networks also presents difficulties in reaching to the customers. A marketer would like to use all the available networks so as to reach as many people as possible. However, this is cumbersome and tedious. A number of things can be done through

Ancient Egypt Essay Example for Free

Ancient Egypt Essay Ancient Egypt was a civilization that emerged in eastern North Africa, and was centered along the banks of the lower part of the Nile River. Beginning around 3100 B. C. , this dynamic civilization would exist for over 3,000 years, only ending with its fall to the Roman Empire. Yet, during its existence, ancient Egypt developed a rich history, as well as a rich culture that greatly influenced the rest of the ancient world and the modern world. Ancient Egyptian culture encompassed many things, but the most important was the spiritual aspect. Ancient Egyptians had no separate word to describe what modern society now calls religion, mainly because their spirituality was an integral part of their life. Therefore, it was believed that Egypt was part of a â€Å"universal cosmic scheme†, and on Earth, it was the responsibility of the pharaoh to maintain stability within that cosmic scheme (19). Another aspect of this cosmic scheme was the multitude of gods that ancient Egyptians worshipped. All the gods were associated with either heavenly bodies or natural forces. However, two groups of gods came to have particular importance. They were the sun gods and the land gods, and considering the fact that nature played such a vital role in the survival of ancient Egypt, it makes perfect sense that these groups would take precedence over the rest of the gods. The sun god commanded the greatest respect and devotion of all the gods because it was the sun that served as the source of life. He also had the ability to take on different forms and names. Thus, he was worshiped in human form as Atum, and in half man-half falcon form as Re (19). Land gods included Osiris, Isis, and Horus, all of whom represented some particular aspect of nature, as well as aspects of the afterlife. Such was the case with Osiris, who represented resurrection and judgment of the dead. The next main aspect of ancient Egyptian culture was its architecture. As proven from the ruins that exist today, ancient Egyptian rulers built large-scale monuments to demonstrate their power and strength, both militarily and politically. Yet, of all the architecture that remains from this civilization, it is the pyramids that still evoke awe in all. Built during the Old Kingdom period, the pyramids were often part of a large complex that was dedicated to the dead. The complex would include not only the pyramid for the burial of the pharaoh, but also smaller pyramids for his family, and rectangular structures called mastabas for his noble officials. Within these pyramids, everything that one needed for the afterlife was there. This was done because it was believed by ancient Egyptians that humans had two bodies: a physical one and a spiritual one, called the ka. The items placed in the pyramid with the physically dead pharaoh were meant to his ka to live on in the afterlife as it had in its earthly life (20-21). Naturally, pyramids cannot be talked about without referring to the process of mummification, which can be considered to be part of the spiritual aspect of ancient Egyptian life. A 70-day long process, mummification involved emptying the dead body of its internal organs, of which the lungs, liver, stomach, intestines, and heart were placed into special jars to be buried alongside the body. The body was then covered in salt, to draw out all the water from the body. Once this was done, the body was then filled with spices and wrapped in layers of linen that had been soaked with resin. The final step was the placing of a mask over the head of the mummy, and then its burial. Through this process, the pharaoh, his family, and his officials were all preserved, with the ultimate goal being they would reunite again in the afterworld (21). The final main aspect of ancient Egyptian culture was its art and writing. Egyptian art was largely functional, often being commissioned by kings and nobles for use in the temples and tombs of Egypt. With regard to the temples, wall paintings and statues of the gods and the pharaohs were meant for spiritual purposes only, in that they played integral roles in the performance of various rituals done by the temple priests. With regard to the tombs, wall paintings and statues were meant to aid the deceased along into the afterworld, serving as a type of guide for the person (21). Egyptian art was also extremely formulaic, meaning artists and sculptors had to follow a strict set of rules regarding proportions for the form and presentation of their works. As a result, Egyptian art had a distinctive appearance that would span the entire existence of ancient Egyptian civilization. One particular characteristic was the technique implemented by artists and sculptors alike, in which profile, semi-profile, and frontal views of the human body were combined to represent the whole image of the body accurately (21). Egyptian writing emerged during the first two dynasties, but did not have a name until given one by the Greeks, who called it hieroglyphics. Hieroglyphics, meaning ‘priest carvings’ or sacred writings, were signs that depicted objects. Eventually, they were simplified into two scripts to make them easier to write, but were never developed into an actual alphabet. Initially carved into stone tablets, but the more simplified versions were written on papyrus. As a result, most of the Egyptian literature that exists today is either on stone tablets or papyrus rolls (22) As previously stated, ancient Egyptian culture was quite unique and vibrant. It was also greatly influential, as various aspects of it were adopted by other civilizations. Ancient Egypt served as an early example of how great a culture and civilization could be, and those that followed after it would not have been as successful were it not for the existence of ancient Egypt. Source: Spielvogel, Jackson J. Western Civilization. Belmont: Thomson-Wadsworth, 2006.

The Importance of Traffic Lights :: Exploratory Research Papers

The Importance of Traffic Lights The topic I picked for our community project was traffic lights. In a community, people need stop signs and traffic lights to slow down drivers from going to fast. If there were no traffic lights or stop signs, people’s lives would be in danger from divers going too fast. When having stop signs and traffic lights, people have a tendency to drive slower and look out for people walking in the middle of streets. To put a traffic light or a stop sign in a community, it takes a lot of work and planning from the community and the city to put one in. It is not cheap to do it either. The community first needs to take a petition around to everyone in the community and have them sign so they can take it to the board when the next city council meeting is. A couple residents will present it to the board, and they will decide weather or not to put it in or not. If not put in a lot of residents might be mad and bad things could happened to that part of the city. When the planning of putting traffic lights and stop signs, you should look at the subdivision plan and figure out where all the buildings and schools are for the protection of students walking and riding home from school. In our plan that we have made, we will need traffic lights next to the school, so people will look out for the students going home. We will need a stop sign next to the park incase kids run out in the street. This will help the protection of the kids having fun. Will need a traffic light separating the mall and the store. This will be the busiest part of the town with people going to the mall and the store. And finally there will need to be a stop sign at the end of the streets so people don’t drive to fast and get in a big accident. If this is down everyone will be safe driving, walking, or riding their bikes. In putting in a traffic light, it takes a lot of planning and money to complete it. A traffic light cost around $40,000 to $125,000 and sometimes more depending on the location.

Sociology of Sport: Baseball

According to Ashley Crossman, â€Å"Sociology of sports, also referred to as sports sociology, is the study of the relationship between sports and society. It examines how culture and values influence sports, how sports influences culture and values, and the relationship between sports and media, politics, economics, religion, race, gender, youth, etc. It also looks at the relationship between sports and social inequality and social mobility† (Crossman 2012). Sports are a microcosm of real life; therefore anyone can embrace a sport, as we embrace real life. For example, in this summer Olympic Games, Olympic sports are supported by all races and genders. In the past history, women usually gravitated to gymnastics, swimming or track & field and women’s tennis. However, in 2012, the gender and race involvement and viewership disparity has closed (Statista 2012). According to Statista, a Dow Jones Company, woman and non-white Olympic Games viewership has increased by 28%. In my opinion, these stats are attributed to minorities being more involved in the games, as well as the mainstream media have realized the marketing value of minority athletes. Baseball was the first organized sport I was introduced to as a child. Although I played professional football, my first love of competition and athletics was baseball. My love for the sport of baseball was passed on to me by my step-father. The history of the sport was intriguing, even at a young age. I was into numbers and statistics and having a mentor to explain the simple parts of the game made it even more interesting, especially being American’s Pastime. However, this can be debated, as stated by baseball historians Frank Ceresi and Carol McMains, â€Å"America’s Pastime’ has been traditionally thought to have been founded by Abner Doubleday in Cooperstown, NY in 1839. In truth, the game evolved over many decades, if not centuries, and its roots are, in reality, a tangled web of bat and ball games brought to this country by immigrants† (Ceresi 2012). Most players and fans of baseball have an undeniably appreciation for sports. Seeing that baseball is played on the amateur level, as well as the professional level, this sport can be enjoyed by most demographics. Baseball at times transcends both social and economic boundaries. However, being at the ballpark there seems to be social classes, as in real life, such as the wealthy fans sit in certain areas, while those with limited finances sits in less costly sections. It also imitates real life society in other ways, like those in the so-called ‘cheap’ seats seem to have more fun than those fans in the expensive seats. Even though most appreciate the sport, it seems to more of pleasure for those in the inexpensive seats, while those in the exclusive box seats treat as though it is an entitlement, instead of a privilege. On Thursday, July 26, 2012 I attended a professional minor league baseball game in San Bernardino, CA. This game pitted the San Bernardino 66er’s, a Los Angeles Angels minor league team, versus the Rancho Cucamonga Quakes, a Los Angeles Dodgers minor league team. This is a small cozy stadium; however it has the same field dimensions as a major league stadium. I chose this venue because I believed it would show a more diverse sociological viewpoint, in a close and friendly setting. Being an intimate setting, fans are able to interact with other fans, as well as coaches and players. This setting allows for a fun, family friendly atmosphere and doesn’t have the pressures of major league parks. Although winning is the primary goal, this is a developmental league and victory is not paramount for success. Therefore, the ball club management makes the environment conducive for a positive, enjoyable experience. The fan base was made up of all ages, from infants to senior citizens. The gender make-up was probably 60% male and 40% female. The social economic status of the fan base ranged from lower income to middle class. Minor league baseball prides itself on being economical, with many price and food specials, such as $1. 00 hot dog night, $2. 00 admission night, Friday fireworks shows, etc. These prices are a major selling point to attract individuals that normally couldn’t afford to attend a major league baseball game; therefore minor league baseball is marketed to lower income fans. The ethnicity of this fan base was mostly white and Hispanic, with a few African Americans sprinkled in. The fans seem to be moderately educated, with few exceptions. Also, because baseball is a worldwide sport, there were many immigrants attending the game, primarily Mexican and Spanish Americans. Since most players are sent to particular minor league teams for development, many don’t meet the same demographics of the fan base. However, this team’s demographics were the same as the fan base, including White, Hispanic and African American players. The coaching staff was primarily white, with one African American. Since this is a single ‘A’ minor league club, many of these players haven’t signed major league contracts, therefore most of them are in the low income bracket, as with this particular fan base. Being a friendly and personable person, I was able to interact with various fans, however I noticed many fans sat with and interacted only with their own party or nationality. It is also evident that the season ticket holders and regular fans interact with each other by first name basis, regardless of their ethnicity. Most fans seem to be generally cheerful and interested in the game. Being a minor league park, the other marketing tactic is to have interaction with the fans, such as using mascots, cheerleaders, on-field games for the kids, etc. My final observations include that baseball has its own language and most regular fans are extremely knowledgeable of the lingo. Baseball, being historically a slow sport, allows the casual fan and regular fan to learn about the idiosyncrasies of the game by listening to coaches and other fans. Some little league coaches brought their players to educate them on the game. In most cases, most of the fans showed similar behavior, such as family and fan interacting, knowledge of the game and overall enjoyment of the entertainment offered. One thing that stood out was the older fans seem to be more into the actual game and not in the special attractions. However, my children, as well as most other children seem to be more interested in the sideshows and the food. Observing sports sociology at a baseball game, with methodology research in mind, was quite interesting. It allowed me to view the game from a different perspective, such as focusing on human behavior, in lieu of just watching the game. I thought watching a baseball game from a sociology aspect would be difficult, however I realized most people view things the same way, but don’t have a clinical definition supporting it. ‘People-watching’ is a basic human instinct, though watching a game with a clinical perspective makes it very interesting. â€Å"It is only since 1970 that sports sociology has gained significant attention as a serious area of study† (Brown 2012). It is presumed that professors did not consider how sports influenced the social order nor was it very significant or fundamental to sociology. According to Brown, â€Å"Sociology of sports poses critical and controversial issues. Because sports are considered a microcosm of society, the same social issues that exist in larger society also exist in sports†. Many of the same government policies and social persecutions demonstrated on minorities and women were also implemented in the society of sports. For example, women were not permitted to participate in many sports believed to be a manly sport, like baseball or car racing. Many minorities or certain religious groups were not allowed to compete in many professional sports and in many cases were not even permitted to observe the sport, except from an isolated viewing area. Once more, the concerns and arguments that sports sociology uncovers are the same concerns that are reflected in real life society. The sociology of sport has many similarities to real life, as evident in how sports affect one’s everyday life. As a result, it is imperative for a person to critically think about how we deal with life, as inspired by our sports influence. By doing that we can see how sports can enhance our real life social skills. Many people participate or watch sports to relieve stress, get exercise or just to have fun. Businesses at times develop sport teams to build camaraderie amongst their employees, allowing them to interact outside of the workplace. Sports can satisfy the human need for competition and human interaction. Sports are a microcosm of real life, having a hierarchy, such as players, coaches, referees and spectators. In real life we have employees, bosses, human relations and customers, for example. Consequently, people gravitate to sports for different reasons; however they get the same passionate effect. Sport fans and actual sport participants have similar ambitions, whether it is winning games, winning as a team or rooting for your team to victory. Sport sociology encompasses a true spectrum of goals and inspiration, just as real life. Keeping true to one’s sociological views and embracing other’s views can definitely allow a person to see life through a basic viewpoint, as well as a broad sociological viewpoint. Sports have a place in everyone’s ife, whether it’s physical sport or mental sport, such as board games, playing cards or playing mental games with one’s significant other. Competition builds character; Competition is â€Å"the act of competing, as for profit or a prize. † (D’Angelo 2006) It is a test of skill or ability between players with the prize of some kind being victory, where one can only be achieved by out-c ompeting your competition. These sports concepts transcend to business, family, friendship, etc. Again, sports is a microcosm of real life, therefore it intertwines society’s real life sociology and sport’s sociology. In conclusion, sports have played an important part of my life, as both a participant and just having fan. Having a love for sports has allowed me to interact with people of all races and genders. Networking with individuals, while playing sports, even at the amateur level, offers venues for business opportunities, meeting new friends and cultivating existing personal relationships. Given the opportunity everyone should engage in some type of competition, as it stimulates the mind and body.

Approach in Teaching Standard English to Native Speakers

English is used by many people all around the world. Different people use it for different purposes in different settings. The English in the modern times is not considered as a unified and single language because of many factors, one of which is the diverse society that has contributed to the development of the English language. Linguist had developed a number of specialized terms to label the different ways people nowadays use English. The first one is due to the regional variations of the people. People in different regions like the US, Canada, London, Ireland, Australia, India or Asia have different ways in using the English language. These regional variations in different areas differ very much in speaking the English language either on its pronunciation, vocabulary or grammar. (Byrd, 1999)The second is the existing sub-regions within this area. The US has many sub-regions existing; also in England there are considerably many groupings to be considered. The third factor is that all English are different, but all of them are considered and share the common core, the English language. The fourth factor entails that in addition to the regional variations of English, English has sub-groups of speakers which are alike either in education or social status.(Byrd, 1999) There are features of pronunciation and grammar that are used to link people together belonging to a social group and as part of their social identity as members of the group.The fifth factors entails that English can be categorized into subsets belonging to a certain type of communication, say the English language used by engineers, mathematicians, or a group of college students.   The sixth factor attributes the variation on how English is written or spoken. This particular factor is quite complex but the general idea is that there are differences attributed from example, a written research paper compare to a research presentation done in public. This area of topic is essential for English teac hers of ESL/EFL for them to be able to sort which type of English to teach, and how they can effectively teach the type of English to use in a communication setting appropriate with the situation and conditions. Finally, linguist often times discuss the varieties of English based on â€Å"style†. Style is often divided into loose sub-groups which label things such as â€Å"formal†, â€Å"neutral†, and â€Å"informal†. (Byrd, 1999)STANDARD AND NON-STANDARD ENGLISHIn the discussion of Standard English, the topic that greatly affects this discussion concerns with the use of terms and differentiation between standard and non-standard English. Both of these terms must be defined clearly before discussing the right approach in teaching Standard English to native English speaking students. Biber et al. (1988) suggest that â€Å"vernacular† should be used to define the Standard English rather than the tern â€Å"non-standard† because it somehow impl ies a negative connotation to it.For professional teachers of English, they should be very careful with labeling and defining the sub-categories on English. English teachers are faced with issues such as first, with regards to the term â€Å"standard† which is a label in accordance with the people who are dominating a population and are likely to label the term to something that implies to having a prescription to use something that is labeled as â€Å"standard†.The term standard does not imply it being a â€Å"better† or â€Å"best† form of English, it just is a term governed by the rational process of standardization. Second, terms which describe the variety of English with â€Å"un-† or in this case, â€Å"uneducated† should be eliminated because of the negative connotations it brings. Third, there exists the realization that a system is present in contrasting between standard and no-standard. This system gives little help in specifying t he many sub groups of English speaking people based on the vocabulary, grammar or pronunciation. Fourth, it must be understood that any individual must speak more than one version of English because in a diverse society, the skill is needed and can be used appropriately in everyday communication settings.APPROACH IN TEACHING STANDARD ENGLISHIn today’s academic curriculum, specifically in grammar, the debate is not really about grammar, but rather language. Standard American English should be taught to students for them to grasp the essential style in communicating the English language. Katz and Stevens (1997) proposes that there should be a curriculum which is based on the model of foreign-language immersion programs that aims to teach students with Standard English to teach them the value and understanding of English whether it may be in writing, speaking, reading or understanding.The authors attributed their proposal based on the observation that the traditional curricula i n most schools through the traditional method has not been effective in reaching the student’s reading, writing, speaking, listening and grammar skills. Hatwell (1985) study suggests that even with the study on formal grammar rules; the knowledge acquired by students is not translated into practice. Also explained by Brosnahan and Neuieb (1995) mentions that one of the primary reasons why students are unable to transfer their knowledge into action is because teachers are not teaching the right method.The authors suggest that the best way is to create an environment in which students are comfortable in studying the complexities of grammar. After their study, Brosnahan and Neulied conclude that teachers are likely to effectively teach the medium if they themselves like the topic and this in turn motivates their students to learn. This is called the enthusiastic instruction approach in grammar. Unfortunately, the study does not reflect the improvement on the student’s gen eral facility with Standard English.According to Weaver (1979), the isolated grammar instruction could even hinder the language development, this situation because of the idea that the situation entails student’s isolation among their peers. Rather than practicing the formal ideas in the isolation instruction program, students are deprived of the time to either read, write and converse among their peers which could significantly help them in understanding Standard English.Krashen (1985) concluded in his study that the most efficient way to acquire a second language is through immersion. Standard English, in other areas in of the world are considered as their second language because basically, they do not use the language in everyday settings and situations. The immersion approach will allow students to learn Standard English in a situation and environment where they can interact with their peers, and use the language in the direct communication process of the program.Only aft er which student learns the faculty of the second language do they learn about the language itself, and this in the end will refine their usage and style. Immersion program will succeed as a method for teaching Standard English to native English speakers because it initiates the process by which children acquires their first language. This is accredited to the fact that children learn language holistically, first, through the immersion at home, and this leads to their understanding and communication ideas about their surroundings and with other people.Through immersion, children are stimulated continuously through their first language. To affectively teach this approach, it should encompass areas in speaking, writing, listening, and reading activities. Also, different activities should constantly be referring to this method for it to be effectively to be proven in a normal classroom setting. The school administrators should also take their role in being committed with this kind of a pproach; they should be the one to facilitate a cross-curricular immersion environment that explicitly uses the Standard English to emphasize its subjects.Teachers of the immersion curriculum should also work in teams to allow the continuum process of learning for both students and teachers. This will entail a positive direction that will keep students motivated and will provide an environment where cooperation is included in every class. It must be noted though that the Immersion approach will not benefit all students, only those students in an environment where Standard American English is used poses as the best environment to which the approach can be adapted.CONCLUSIONThe traditional instruction of English is seen as ineffective and the need for a language curriculum that adapts to the developing needs of the students to become linguistically competitive is realized. Current grammar instruction and traditional methods had failed to deliver the appropriate language and communicat ing skills to the students. This is the problem that the Immersion program wishes to solve. Standard English, considered as a second language, enables students to effectively communicate with other people that comprise the diverse society we live in today. This will help them become competent and confident later on in their lives. Discreet lessons concerning prescriptive grammar is not evidently shown in the student’s language composition or their oral communicating skill, thus, the Immersion program aims to bring literacy, composition and communication together for students to master the essential concepts of Standard American English.References:BIBER, D., ET AL. (1988) Variation Across Speech and Writing, Cambridge, Cambridge University Press.BROSNAHAN, I. A. N., J. (1995) Teaching Grammar Affectively: Learning to Like Grammar   Porthsmouth, N.Y, Boyton/Cook.BYRD, P. (1999) Standard & Non-Standard English :The Dangers of Ill-defined Concepts.HARTWELL, P. (1985) Grammar, G rammars, and the Teaching of Grammar. College English, 47, 105-127.KRASHEN, S. (1985) Inquiries and Insights: Second Language Teaching, immersion, and Bilingual Education, Hayward, CA, Almany Press.STEVENS, K. A. (1997) Standard English Immersion for Native Speakers  Ã‚   PIPA.WEAVER, C. (1979) Grammar for Teachers, Urbana, IL, NCTE.

Strategic Plan Of Amazon Research Paper Example

Strategic Plan Of Amazon Research Paper Example Strategic Plan Of Amazon Paper Strategic Plan Of Amazon Paper Amazon operates In two segments: North America and International. The Company provides its customers with the possible lowest prices by using different pricing strategies ND low shipping prices, and more offers through the Amazon prime membership. Amazon offers certain programs that enable certified sellers to sell their products on its websites and to fulfill orders, and takes such responsibility by providing customer service through email, telephone all the times. Strategic Plan Strategic planning plays vital role for business based organizations to be a market leader in the segment and to deliver successful management values to the employees of the organization and consumers of the business. Amazon s the best strategic player in technology and it did not rise to the top on the list by inventing a new product like Apple, Google, Microsoft but it did rise due its strong strategic depth. Amazon Strategic planning involves a set of procedures, policies, and framework and of course content. Beyond these basic elements, Amazon is very good at its strategic planning by anticipating future and managing its supply chain. Amazon does the best by having a formal and integrated plan in place and the process of building the plan itself turns out to be more important than the actual results. Mission and Vision It is very important to have a vision and mission to be successful for a person or an organization; In fact, the vision and mission statements are the key foundational pieces of planning as the mission statement clearly explains why the Company is into business and whats the purpose of organization is. Mission statements are based upon the following information about the Company Products and services to be offered in the market Ta regret market Differing from competing other business organizations Focusing on short term and long term business goals The purpose of vision statement and mission statements is not the same. Vision statements are different in a way that these statements are built to show where the company is being headed to (Dooms, 2013). Vision statements works as a guidelines for an organization to achieve long-term business goals. It is important to have a vision statement if the strategic planning process built takes the company towards an end goal. Amazon has had a clear focus and a solitary mission since the day it is launched. Founder Jeff Bozos has publicly referred to the Companys mission statement s the guiding force for its successful leadership decision many times in the companys history (Barbara Farman 2012). Amazon Company always has its endless commitment to the mission that is one of the major factor lead the company as a market leader. The mission and vision of Amazon. Mom Our vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Objective Amazon company main objectives are Pricing objective is to earn customer and consumer trust, not to optimize horn-term profit in dollars (Andrea James, 2009) Become the best place to buy, find and discover any product or service available online Goal The Company s ultimate goal is the customer satisfaction along with efficient corporate growth. As Amazon. Mom considers itself a customer centric company, it is obsessed with customer values. The Company not only had the goal of customer satisfaction but also it was and it has to be innovative in many ways to achieve its business expansion. Strategies and Measures Amazon with no doubt will continue to enhance its business, spread ever its brand, expand the customer base and e-commerce expertise with the goal of one stop destination to purchase any type of product in North America and around the world. Few business strategies of the Amazon . Mom are listed below Availability and Fulfillment: Even though it is difficult to deliver the products in within 24 hours Amazon still had some products which can be delivered in a day, and most of the other products takes two to 6 business days according to the consumer choice. Amazon uses e-mail to notify customers with order status under various conditio ns. One lick purchase: The Company offers its customers with a streamlined ordering process using this one click technology, which enables a customer to place an order with just one click. Secure Credit Card Payment: The Company utilizes secure server software for secure card transactions by encrypting all the sensitive information. Browsing and Searching: The Companys websites allows users to search a product with ease and find a product without any difficulty. Review and Content: The Company stores various forms of content just to enhance the customers shopping experience and motivate purchases. Industrial Analysis As the Companys main business is to sell various products and services to the customers and with e-retailing in 2002, the predicted effects were more towards the costs of distribution and changes in shopping preferences and habits, than on the ability to search and purchase online. The products and services Markets, distribution channel and customer behavior Economics of production, distribution or servicing An industrial analysis is more important for an organization as it is quite beneficial for managers to understand the competitive forces acting on and teen the organizations in the same domain (Johnson et al. 2006, app). SOOT Analysis Each and every Organization has its own strengths, weaknesses, opportunities and threats as well. SOOT analyses have been listed below for Amazon . Com. Strengths Diversification of products and services Technology and skilled personnel Strategic planning and its depth Supply Chain and logistics management Customer-centric driven and its focus on research and development Weakness Not having a physical location Low profit based Less cash flow Opportunities Growth of online shopping in most populated countries like China, India Expansion through qua sections Growth in digital media market Social networking The rats Supply Chain Failure due to weather calamities Patent infringement Dependency on vendors Natural or human disasters.

Chinese film review essays

Chinese film review essays The most exciting event in contemporary Chinese cinema was the emergence of the Fifth Generation filmmakers in the early 1980s. These young filmmakers, who graduated from Beijing Film Academy when it reopened after the Cultural Revolution, were given the opportunity to make films at minor studios in the interiors of China. They immediately set themselves the task of modernizing Chinese cinema. Reinforced by a number of middle-aged filmmakers, they helped create what is now generally known as the Chinese new Wave, a cinema noted for its artistic inventiveness, its reappropriation of the rich culture heritage of the nation and eagerness to deal with social issues (www.usc.edu/isd/archives/asianfilm/china/newcinema.html). It is not my purpose here to offer a comprehensive review of the Fifth generation and the role they have played in shaping the course of Chinese cinema. The following notes constitute an attempt to understand them and to identify historical perspectives as well as cult ural perspective through a formal feature of the films e.g. thematic concerns, techniques, symbols, and the characters in the film. Among Chinese cinemas, there are The Family, Raise the Red Lantern, Ju Dou, and Yellow earth that can be good examples. I shall therefore examine four movies which are The Family, Raise the Red Lantern, Ju Dou, and Yellow earth respectively through all aspects as stated. The Family is considered as a classic work which is well-illustrated about the conflict between the old generation and the young generation in the family. Moreover, this film is associated with the May Fourth Movement which can be understood to encompass the year between 1917 and 1921 (www.orpheus.ucsd.edu). The novel which it was based on was written by an active participant of the movement. For the first illustration, movie depicts patriarchal-structured family. The head of the family is an old man named master Kao, he holds tightly...