Individual Letter Element Essay Example | Topics and Well Written Essays - 750 words

idiosyncratic Letter Element - Essay ExampleIn order to top the elite clubs in England and Europe, in that respect exist a number of drivers from the external environment of the club that could be significant in the ontogenesis international winnow base, online merchandise and club marketing, and the clubs loyal owners. Being a football franchise, inventory FC greatly relies on the support of fans. armory FC has a huge fan base on the international scene. However, there are millions of unhooked fans that could provide a perfect customer base for the clubs merchandise, assets that collect or so 11% of the clubs revenue. Revenue is bound to grow and so is the clubs high quality given the influence that fans usually have on the players. With a huge and loyal fan base, players are likely to work extra hard to avoid being letdowns. Arsenal FC has potential to attract more than fans given its current numbers, with statistics showing that Nigeria al wholeness has more fans of Ars enal than the total number of Arsenal fans in the UK alone. Additional PESTEL analysis agentive roles will emphasize the clubs ability to achieve this. The internet has revolutionized into one of the biggest sole market place globally through ecommerce. Online market force opportunity for Arsenal is other spot driver that could switch the fortunes of its revenues and increase the ability of its fans in getting its merchandise. The current online statistics stand at over 50 million subscribers to its Facebook and twitter page, site, and its online store. The arsenal marketing outfit needs to focus more on online marketing and strive to implement the stalled Click and Collect service. The last key factor that puts Arsenal FC at a position of extensive growth and change is its ownership team that is entirely move to the core values that run the club. The club has the ability to maintain this by avoiding any frequent change of management witnessed in other major clubs in the countr y. The above key drivers for change were determined exploitation a framework of PESTEL that ensured viability and realism. The Political factor (P) provides favorable environment by letting football franchises exercise independently thus independence. With independence, the club ownership of Arsenal FC is liberal enough to do anything under their sleeve that would improve the clubs fortunes. The steady revenue income for the club is a key Economic factor (E) to count on in ensuring enough capital in online marketing and increasing the international fan base through many promotions. The stable economic situation globally has enabled emergence of a universe class that is stable enough to involve in fun activities such as football. This is a kindly factor (S) that ensures availability of potential fans for the club. Literacy level in IT matters in the society have increased, facilitating a mishap of high access to online material, a strategy Arsenal intends to market itself. Tech nology (T) has ensured the availability of internet and numerous smart devices that would enable easy implementation of Arsenals online marketing strategies. In implementing all the key drivers, care was taken not to violate any Environmental factors (E) thus avoiding pollutants of any kind. For the Legal factors (L) Arsenals self-sustaining business model of operation shields it from legal confrontations by not infringing any competition law that governs English football. Arsenal has a number of strengths and an equal share of weaknesses